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Beyond the confines of choice architecture: A critical analysis

Behavioral science units across the world advise policy makers on the use of nudge techniques with the goal to improve health, wealth, and happiness. Nudges use psychology to steer people toward or away from making particular choices by designing …

Nudging in der Primärprävention: Eine Übersicht und Perspektiven für Deutschland [The use of nudging for primary prevention: A review and perspectives for Germany]

Seit mehreren Jahren halten Erkenntnisse des sogenannten "Nudge"-Ansatzes Einzug in die Politik, einschließlich der Gesundheitspolitik. Grundgedanke des Nudgings ist es, menschliches Verhalten durch die gezielte Gestaltung von Umgebungsfaktoren zu …

Communicating relative risk changes with baseline risk: presentation format and numeracy matter

_Background_: Treatment benefits and harms are often communicated as relative risk reductions and increases, which are frequently misunderstood by doctors and patients. One suggestion for improving understanding of such risk information is to also …